The Kumite Announces Audiovisual Launch
Visual narrative company The Kumite has announced its launch into the audiovisual market. It arrives with a proposal to create audiovisual projects involving a specialised team with directors, producers and artists with experience in different kinds of language: documentary, advertising, interactive, live, artistic/conceptual, etc.
To make the movie of Rexona Men Mineirinho, for example, they created a technology lab where the skateboarder Sandro Dias wore a special suit with motion, temperature and humidity sensors while doing manoeuvres on a track. And these data were transferred via Wi-Fi to an interface for data visualisation in real time.
"We deliver to our customers what they sometimes call creative irresponsibility," says KUMITE's CEO, Manuel Nogueira. "That's our mission. We will not only deliver a great performance of what our customers expect. We will be creatively irresponsible, often going down other paths, to deliver something beyond. Like the Samsung helmet."
For the launch of Samsung Galaxy X in Brazil, the KUMITE team filmed the Brazilian edition of the Sónar music festival with the perspective of the phone's camera attached to helmets specifically designed for the project and used by ordinary people in an experience during the festival. All the material collected was transformed into an official video of the band Justice. "We hacked the product and use it as a camera, we used technology to deliver a film made by real people in a music festival, living a real moment in every way."
In a year, we already produced works for brands such as Unilever, Nike, Google, Louis Vuitton, Embratel, Heinz, Pepsico, Samsung, Vogue, among others - together with some of the largest advertising agencies in the market.
"Our proposal is to put together a multidisciplinary team with different skills, generations, artistic references and lifestyles, to ensure the union of excellence and professionalism of a big producer with the experimental spirit/DIY under a mindset that seeks to mix languages and hacking traditional methods of production," adds Manuel.
