The Hive Wins Ontario Lottery and Gaming Corporation Account

The Ontario Lottery and Gaming Corporation has chosen The Hive as its agency of record for all Digital Sports and Betting. The expanded remit includes all retail and digital sports properties, digital casino and digital lottery.

Maxine Chapman, VP brand and marketing officer, says: “The Hive continued to impress us both in the work they did to launch our Proline+ digital sport betting platform, along with their deep understanding of the evolving digital gaming platforms and new regulated gaming market in Ontario.”

“OLG has been an incredible partner of The Hive through the work we have done together on Proline,” says CEO Jared Stein. “To be awarded assignments in new, digital growth areas for OLG is both humbling and confirming for our agency’s position in the market.”

“The work we’ve seen come out of the Hive over the past year and half has been nothing short of astounding. It only reaffirmed our decision to continue to grow with our partner,” said Yvonne Leung, director of marketing communications. “As creative partners they’ve been incredibly open to being pushed into new and challenging territories.

This is a huge vote of confidence and one that signals a deep desire to continue to push boundaries. We couldn’t be more excited to tackle this next adventure!” added Dustin Rideout, partner and chief strategic officer.

The Hive is currently working on new campaigns for Proline, Proline+ and sport partnerships, which will be launching this fall. On-boarding is also underway for new assignments across digital casino and digital lottery.