The Gala Gang Ride Again in Series of Comedic Adventures through Gala-Land

Gala Bingo are today launching their latest campaign, which sees their ‘Gala Gang’ out on the road again in their trademark yellow van and bringing more joy back into bingo.

The second burst of the campaign is led by a series of TV ads which were shot by Noah Harris of Agile Films. The films and the wider integrated campaign build on the brand’s creative platform which sees see the gang exploring ‘Gala Land’ on the hunt for all things 5 in a row.

The first of the series of films which launches today sees the gang visit ‘Jolly Good’ café where everything is set out in 5s – sausages, sausage dogs, mustard pots, sugar cubes and even the café’s clientele.

The spot will be shortly followed by two responsible gambling films, and two further adventures that will be launched across the year to promote products and features. 

Shot over four days across the Southeast and Oxfordshire, the films have been developed so that they work both as a stand-alone but also can join as one big adventure. 

Sara Jolly, head of brand Gala Bingo & Foxy Bingo, said “Love the Gala Gang and how the story is unfolding throughout 2023, it has been a Joy to be part of."

Noel Bunting (nee Hamilton), executive creative director of neverland said: “It’s been a real joy getting the gang back together and out on the road again.”

The integrated campaign launches on TV/ VOD, OOH, Social and Digital today, and a large dynamic audio campaign developed with AMA launches later this week.

Media for the campaign was planned and booked by long term media partner the7stars.