Foxy Bingo are today launching a series of comic online films that bring the foxiness to the wacky world of European music culture.
Playing on classic tropes of Scandinavian metal, Eastern European Disco Aliens, and Folk Singing Grannies the three films take very surprising foxy turns when the brand’s furry ‘Boomfox’ kicks in.
The three films were shot at the Hackney Empire by Chris Kirtley of Blood Films. They will be running online and on social media for the next week.
The work is the latest in neverland’s series of playful films and activations for the bingo brand, which launched the world’s first ‘Mullet only’ hair salon earlier this year.
Sara Jolly, head of brand Gala Bingo & Foxy Bingo, said: “I think the Singing Grannies may be unexpected the hit of the Summer!”
Noel Bunting (nee Hamilton) executive creative director of neverland said: “neverland’s douze points go to Foxy Bingo”.
Media for the campaign was planned and booked by long term media partner the7stars.