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The Flintstones Are Back from Bedrock in adam&eveDDB's New Halifax Spot

adam&eveDDB, 3 months, 3 weeks ago

Outsider's Dom and Nic bring the popular Hanna-Barbera family back to UK TV

The Flintstones Are Back from Bedrock in adam&eveDDB's New Halifax Spot

Halifax has today unveiled Fred Flintstone as the latest iconic character to feature in its new advert.

Created by adam&eveDBB, the ad tells the story of what happened when Fred Flintstone and his wife Wilma visit a Halifax branch in their search for a modern bank. Helped by colleagues, Fred is able to easily switch his current account to the Halifax and receive a £125 reward. He uses his reward to improve the performance of his car by buying some new trainers. 

The ad launches on Tuesday 7th June. It will be shown during the breaks of popular programmes, including the first Euro 2016 match between France and Romania. Fred Flintstone will also feature in branch and online advertising, as well as social media to promote the £125 current account switching offer.

It was filmed at London’s Old Broad Street branch and features real Halifax colleagues as extras.

Russell Galley, Managing Director, Halifax said: “At Halifax, we pride ourselves on doing things a little differently. It doesn't matter who walks through the door, they will get a great welcome, great service and great products. The Flintstones will help us to showcase Halifax as a modern bank that makes banking simpler, easier and more rewarding for customers.”

Catherine Kehoe, Managing Director Group Brands and Marketing, Halifax, said: “Halifax has a rich heritage of marketing campaigns that aren’t like other banks, that stand out and get talked about. Our campaign is off to a flying start and I’m delighted that the next exciting instalment will see The Flintstones getting the famous ‘extra’ treatment.”

Creative Agency

Account Manager: Leah Stolerman

Chief Creative Officer: Ben Priest

Copywriter:  Jonathan John

Art Director: David Mackersey

Executive Creative Director: Rick Brim, Ben Tollett

Business Director : Charlotte Wolfenden

Account Director: Chloe Harding

Designer: Luke Ridgeway

Producer: Suzy Macgregor

Creative Agency: adam&eveDDB

Planners: David Golding, Michelle Gilson, John Blight

Media Agency

Media Agency: Greenhouse GroupM

Planner: Jonathan Hill

Music and Sound

Audio Post Production: 750 MPH


Edit Company: Work Post

Editor: Art

Post Production / VFX

Post Production House: The Mill

Producer: Alex Fitzgerald

VFX Supervisor: Neil Davies

Production Company

Director: Dom and Nic

DOP: Tom Townsend

Producer: John Madsen

Production Company: Outsider

Category: Banking , Finance/insurance

Genre: Animation , Comedy