The Family Welcomes Director Tata Persico

The Family is happy to welcome the Buenos Aires-based director Tata Persico to their roster. 

Ragnhild Holstad, head of research & development at The Family, says: Tata is such a talented and exciting new director. We were at the same wavelength right from the beginning, and we are delighted to start working more closely together.

Tata adds: When I first talked to The Family team, I immediately got the right feeling. I am thrilled to see how our experiences together will unfold, and to take part in this family’s skillful practice and broad-minded spirit.

Tata has always been passionate about movies and photography and started working as a photographer at an early age. With a keen eye for the power of artful and sublime storytelling she specialises in fashion content, be it TVCs or branded shorts. Her work can best be described as visual poetry with a dynamic camera and a hint of the surreal.

Tata has worked for clients such as Mercedes Benz, Max Factor, Caro Cuore, Puma and Nike. 

Check out Tata's work here.