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The Essential List: Zak Roby

01/08/2022
Branding and Marketing Agency
Las Vegas, USA
451
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Spiro's director of client engagement on the food, tech, clothes and everything else he just can't live without


A 17-year veteran working within FMCG/events/senior management environments, Spiro’s director of client engagement, Zak Roby, has worked with some of the world's biggest and best-known companies/brands both nationally and globally. His strong commercial experience also allows him to guide and develop others successfully. Leading the engagement strategy for GES’ EMEA events clients, Zak ensures that clients’ brand, marketing and event needs are aligned. He strategises with the team to determine that the delegate experience encompasses the event directives, and that GES events’ high standards of event operation and delivery are upheld and exceeded at all times.


Lifestyle


o  Place of birth: London, UK

o  Hometown: Cheltenham, UK

o  Staycation: Soho Farmhouse, Cotswolds

o  Vacation: Beirut, Four Seasons

o  Pet: Next door’s cat when he wanders over!

o  Place of work: The world is my office

o  Place of workout: My home gym

o  Side project: Trying to keep my youth

o  Mode of transport: Motorbike

o  Bonus travel essential: Dyson hairdryer, hotel ones are NEVER any good.


Culture


o  Artist: Trust Icon

o  Musician: Dr Dre

o  Film director: Zack Snyder

o  Photographer: David Bailey

o  Film: Zulu

o  Series: Power

o  Commercial: The old Tango adverts

o  Music video: The Chemical Brothers – Star Guitar

o  Video game: Gears of War 1

o  Board game: Mousetrap

o  Book: Haroun and the Sea of Stories – Salman Rushdie

o  Graphic novel: Any of the early Manga books

o  Podcast: Charlie Beckett – Earning the Push

o  Newspaper (off or online): Huffington Post

o  Magazine: GQ

o  Bonus culture essential: Spotify!



Food and Drink


o  Breakfast: Scrambled eggs, thick white toast, ridiculous amounts of butter

o  Restaurant: Asia du Cuba

o  Cheap bite: Any of the black cab cafes around London

o  Working lunch: New York Deli Pastrami Bagel

o  Favourite dish: Sushi

o  Signature dish: Chicken Balti

o  Snack: So. Much. Chocolate…

o  Guilty pleasure: see above, although NEVER guilty

o  Bar: The Alchemist

o  Booze: Whiskey, single malt, very peaty

o  Not booze: Pepsi Max

o  Bonus food: Spag Bol made by Mum

o  Bonus beverage: Overpriced expensive smoothies


Kit


o  Phone: iPhone 12 Max

o  Computer: Macbook Pro

o  TV: Samsung 65”

o  Headphones: Bose 700

o  Camera: My phone (sorry)

o  Soundsystem: Bose

o  Pen / pencil: Montblanc pen, any of my children's pencils they leave around

o  Where you document an idea: Notes on my iPhone

o  Casual clothing: Jeans, Tee, Air Max 90’s

o  Smart clothing:  Tailored suit in blue, double monk strap shoes, white shirt

o  Footwear: DON’T get me started

o  Watch: Breitling, no Hublot, no wait… Brietling…

o  Collection: Watches and shoes

o  App: Soho House app

o  Website: BBC News

o  Favourite social media feed: Memezar

o  Work program: Bring my whole self on every project

o  Digital work tool: As many as poss!

o  Analogue work tool: Me, in the flesh

o  Morning grooming / makeup essential: Phillips One Shave, Palmers cocoa butter

o  Bonus kit essential: Lip balm


Credits
Work from Spiro
ALL THEIR WORK