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The Essential List

The Essential List: Ted Royer

Game of Thrones, Ben & Jerry’s, The Beatles and more with the Droga5 CCO

The Essential List: Ted Royer

Ted Royer is one of the main figures in the tour de force that is Droga5. He’s been with the agency since its early days, when David Droga founded it just over ten years ago, and has overseen its growth to 650 people in New York with an extra office in London (read more about that here). What’s more, on top of being one of the finest creatives in adland, he’s also an especially nice man, and so we had to get him in for The Essential List. Without further ado… 


◦ Place of birth: Bryn Mawr, PA
◦ Hometown: Devon, PA
◦ Staycation: NYC
◦ Vacation: Shelter Island, NY

Vacation: Shelter Island

◦ Place of work: Droga5
◦ Place of workout: Bike path along the West Side Highway
◦ Mode of transport: Walking

Droga5's Wall Street digs


◦ Artist: Jack Kirby
◦ Musician: The Beatles 

An unsung hero: Jack Kirby

◦ Commercials director: Martin de Thurah
◦ Film director: Richard Linklater + Jonathan Glazer
◦ Photographer: Paul Sleeman + Bob Cohen
◦ Film: The Master + Primer + Captain America: The Winter Soldier
◦ Series: Game of Thrones + Veep
◦ Commercial: Nike, “Move” + Halo 3, “Believe”

Favourite ads

◦ Music Video: VeilHymn + Bjork, “All is Full of Love”
◦ Book: Live From New York: An Uncensored History Of Saturday Night Live by James A. Miller, Tom Shales + God is Not Great by Christopher Hitchens + I Wear the Black Hat by Chuck Klosterman + A Day in the Life
◦ Newspaper (off or online): The New York Times
◦ Magazine: Entertainment Weekly + Mojo

Food and Drink

◦ Restaurant: Marc Forgione in Tribeca + Bubby’s in Tribeca
◦ Cheap bite: Bliss Bowl
◦ Working lunch: Salad at my desk
◦ Dish: Thai food

Björk: Favourite music promo

◦ Snack: Hummus
◦ Guilty Pleasure: Ben & Jerry’s Ice Cream
- Bar: Trading Post in Fidi + Reade Street Pub in Tribeca
- Tipple: Vodka
- Soft Tipple: Lime juice + soda


◦ Phone: Mobile
◦ Computer: Mac
◦ Headphones: Whichever ones I haven't lost yet 
◦ Camera: Camera Phone
◦ Soundsystem: Amazon’s Alexa
◦ Watch: No, it pinches my arm hair
◦ App: Shazam 
◦ Website:
◦ Blog:
◦ Work program: Mad Men

Mad Men

◦ Work tool:  Google Doc
◦ Grooming: Electric Razor
◦ Miscellaneous Tech Essential: Apple TV
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