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The Essential List: Suffian Rahman

12/09/2023
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As a creative director at VMLY&R Commerce, Suffian co-leads the British American Tobacco (BAT) creative team alongside Maura Soewarna

An accomplished writer, speaker and creative, Suffian Rahman started his career in advertising as a copywriter at BBDO Proximity in 2006, gaining experience in digital and integrated roles that enabled him to empower brands through a convergence of storytelling and user experience.  

Suffian has led teams in global networks like WPP, the Dentsu-Aegis Network, the Zeno Group and Omnicom, and has received recognition in local and international advertising award shows.

    Lifestyle

    • Place of birth: Kuala Lumpur 
    • Hometown: Kuala Lumpur 
    • Staycation: Gibbons Retreat, Bentong 
    • Vacation: Anywhere I can dive 
    • Pet: Wolfie! And some cats 


    • Place of work: WeWork (we do) 
    • Place of workout: Home 
    • Side project: Member of DJ collective Public School KL and drum n bass crew dbco. Listen here: soundcloud.com/kamo_dbco  


    • Mode of transport: MINI  
    • Bonus travel essential: Bluetooth speakers  

    Culture 

    • Artist: Norman Rockwell  
    • Musician: Way too many, bro 
    • Commercials / music video director: Romain Gavras 
    • Film director: Denis Villeneuve 
    • Photographer: MunKeat  
    • Film: Dune  
    • Series: Beef 
    • Commercial: Budweiser Super Bowl commercials with puppies  
    • Music video: Flying Lotus - Until The Quiet Comes 
    • Video game: Ghost of Tsushima   
    • Board game: How about tabletop? Warhammer 40K  
    • Book: The Night Lords Omnibus by Aaron Dembski-Bowden 
    • Graphic novel: The Dark Knight Returns by Frank Miller 
    • Podcast: Your Mom's House with Christina P. and Tom Segura 
    • Newspaper (off or online): The Onion 
    • Magazine: The Economist 
    • Bonus culture essential: Boiler Room  
     

    Food and Drink 

    • Breakfast: Intermittent, baby 
    • Restaurant: Yat Sun, Taiping 
    • Cheap bite: Chee cheong fun 
    • Working lunch: Meal prep when possible 
    • Favourite dish: Char kuey teow 
    • Signature dish: The Colonel’s Rendang Minang 
    • Snack: Salted peanuts 
    • Guilty pleasure: Rum & raisin ice cream 
    • Bar: fono, Kampung Attap 


    Photo credit: Amania 

    • Booze: Sloe gin if you have it 
    • Not booze: Protein shakes 
    • Bonus food: British pub grub 
    • Bonus beverage: Americano  

    Kit 

    • Phone: Not iPhones  
    • Computer: Macs (sorry) 
    • TV: Netflix for exclusives, Disney+ for Star Wars  
    • Headphones: A pair of beat up beyerdynamics I’ve had since 2017  
    • Camera: Canon  
    • Soundsystem: PreSonus 
    • Pen / pencil: Pen 
    • Where you document an idea: Rough paper 
    • Casual clothing: Uniqlo 
    • Smart clothing: The Sartorial KL   
    • Footwear: Nike 
    • Watch: Omega 
    • Collection: Carhartt WIP 
    • App: Twitter (RIP) 
    • Website: The AV Club  
    • Favourite social media feed: My girlfriend’s IG stories 
    • Work program: ChatGPT (shhhhhh) 
    • Digital work tool: Figma  
    • Analogue work tool: DJ mixers 


    • Morning grooming / makeup essential: Strong black coffee 
    • Bonus kit essential: A good straight razor 
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