The Essential List: See Yee Chan
See Yee is currently the senior creative director at VMLYR Commerce, Kuala Lumpur.
Armed with a whole lot of passion and a Bachelor’s Degree from the Royal Melbourne Institute of Technology, she began her creative journey. Her experience over the years has been garnered in a plethora of international agencies including DY&R, McCann Erickson, Publicis, Bates, BBDO, and G2.
She has worked with a wide range of global and local brands like Colgate Palmolive, L’Oreal, Maybelline, MasterCard, Maxis, DIGI, Nestle, Coca Cola and British American Tobacco. Crafting her work across multiple disciplines from Above -The -Line campaign ideation to digital marketing to driving effective O2O communications.
See Yee was instrumental in the setting up of the BAT Regional Pacific Hub in 2009 alongside her ECD, leading and building a strong creative team which won business in across ASPAC and beyond.
Her strength in strategic thinking and creative output has resulted in many successful launches for various BAT brands across ASPAC and Malaysia through 360 campaigns. See Yee is also a true specialist in retail and shopper marketing with deep understanding of various channels and extensive production knowledge of packaging design. As a fun and emphatic team leader, she heads a team that produces the creative output for BAT Malaysia, Bangladesh, Australia, Indonesia, China and India.
See Yee’s love for fashion, architecture, travel and art can be seen though her work which evokes nuances of different cultures which are present in the finer details.
LIFESTYLE
- Place of Birth: Hospital
- Hometown: Jalan Gasing, Petaling Jaya
- Staycation: My home, cos it's my kind of beautiful!
- Vacation: Anywhere with the latitude of 60 degrees north :-)
- Pet: Insta cats and my neighbour's cat, Sundae
- Place of Work: WeWork or somewhere covid free
- Place of Workout: RSGC or with my online trainer, Yvette, at home
- Side Project: Trying to paint a masterpiece to someday sell for a million bucks and adopt all the cats I want! But no luck so far...
- Mode of transport: Car and bicycle
- Bonus Travel Essential: Blanket
CULTURE
- Artist: Frida Kahlo
- Musicians: Brit Pop/Ibiza Chill/Lounge/Lo Fi
- Commercial/ music video director: Bruno Aveillan
- Film Director: Wes Anderson
- Photographer: Vivian Maier
- Film: Shape of Water
- TV Series: Friends, Big Bang Theory, And Just Like That
- Commercial: Ikea – My Son
- Music Video: Coldplay – Up & Up
- Board Game: Catan
- Book: Crazy Rich Asians (Don’t judge me, it’s waaaay better than the movie)
- Graphic Novel: Doraemon
- Podcast: Michelle Obama
- Newspaper (off or online): BBC
- Magazine: Shape, Wallpaper, Monocle, Vogue Italia, Numero
- Bonus Culture essential: Visiting Museums
FOOD AND DRINK
- Breakfast: Espresso
- Restaurant: Marta’s Kitchen, Kuala Lumpur
- Cheap Bite: Plaza Batai Coffee Shop
- Working lunch: Homemade grilled chicken and vegetables sandwich
- Favourite Dish: Paper Thosai
- Signature Dish: Ragu Tagliatelle
- Snack: Apple
- Guilty pleasure: Lots...homemade hot chocolate
- Bar: Pahit
- Booze: Sangria
- Not booze: Espresso
- Bonus food: Churros from Xurreria Laietana, Barcelona
- Bonus beverage: Aqua Gas
KIT
- Phone: iPhone 12
- Computer: Office Mac
- TV: I don’t watch TV much
- Headphones: No headphones
- Camera: iPhone 12
- Soundsystem: Marshall Bluetooth Speaker
- Pen / pencil: Whatever I can find that works
- Where you document an idea: Old-school notebook
- Casual clothing: It really depends on my mood at that time to assemble the OOTD
- Smart clothing: Flowy pants with heels, usually black
- Footwear: Whatever matches OOTD
- Watch: Omega Speedmaster cal.1861
- Collection: Shoes, plants
- App: WhatsApp
- Website: Pinterest
- Favourite social media feed: Instagram
- Work program: Power Point
- Digital work tool: MacBook
- Analogue work tool: Pen & Paper
- Morning grooming / makeup essential: Definitely Mascara!
- Bonus kit essential: Silver hoop earrings
