Jasmine joined the Here Be Dragons crew as an account director in August of 2022, bringing her stellar experience from over six years in PR.
Jasmine lends her expertise to a variety of brands, including Beavertown Brewery, Kimpton Fitzroy London Hotel, Disney, RYOBI, and more. Jasmine has also spearheaded the agency’s D&I initiative and always continues to raise the bar.
Now, she reveals all of the things that inspire her. This is Jasmine’s Essential List.
o Place of birth: Harrow, London
o Hometown: London, born and bred
o Staycation: Long haul flights only
o Vacation: South East Asia was amazing, but Cuba, Aruba and Egypt are standouts too
o Pet: Cats, always up for a cuddle
o Place of work: Here Be Dragons
o Place of workout: The summerhouse at the end of my garden
o Mode of transport: Tube
o Bonus travel essential: Can we have a lane for the fast walkers please?
o Artist: The Weeknd
o Film: Meet Joe Black
o Series: Six Feet Under
o Video game: Need for Speed, Grand Theft Auto, Spider Man
o Board game: Articulate
o Book: Not That Kind Of Girl, Lena Dunham
o Podcast: Modern Love
o Newspaper (off or online): The Guardian
o Magazine: Stylist
o Breakfast: Rarely eaten
o Restaurant: Kenza
o Cheap bite: Do these even exist anymore?
o Working lunch: Falafel or chicken salad (homemade)
o Favourite dish: My dad's Iraqi aubergine and rice
o Signature dish: Laksa
o Snack: Dried fruit with nuts and dark chocolate chips
o Guilty pleasure: Crisps
o Booze: Passionfruit Martini
o Not booze: Chai Latte
o Bonus food: Feta cheese
o Bonus beverage: Mint tea
o Phone: iPhone always
o Computer: Mac
o Pen / pencil: One red pen and one black pen
o Where you document an idea: Notes on iPhone
o Casual clothing: Wide leg trousers with Nike dunks
o Smart clothing: A cute floral or colourful blouse
o Footwear: Always has to be heels for an out out night
o Watch: Casio
o App: WhatsApp
o Favourite social media feed: Instagram
o Morning grooming / makeup essential: Cosrx Aloe Soothing Sun Cream SPF50+
o Bonus kit essential: Carmex and a spritz of Lush's Lust perfume