The Essence Of Man

Directorz David Wild Defines The Essence Of Man With BRUT® “Late”

 

“Late” is a clever demonstration of the powerful effect of BRUT®’s Splash On Fragrance delivered with impeccable timing directed by David Wild. Agency Sigma Group tapped Wild’s visual comedy talent for the legendary brand’s new :15 spot, which encourages viewers to check out the Facebook page featuring a delight of MAN-centric goodness. 

 

“The casting and comedic timing were critical to the success of the spot. As usual, David knocked it out of the park,” explains agency Creative Director Tim Stapleton. 

 

“The creatives developed a great concept that showcases the power of comedy in a short timeframe,” concludes Wild, who first made his mark in the commercial realm with his 10-second films for MTV. “It was a pleasure to direct – and to create something for such an iconic brand.”

 

To view the spot: http://lbbonline.com/videos/1303/

 

Agency: Sigma Group

President: Shannon Morris

Creative Directors: Tim Stapleton & Nik Nikolov

Copywriter: Tim Stapleton 

Art Director: Sabrina De Simone

Sr. Account Supervisor: Meghan Howell

Producer: Genevieve Gigi

 

Production Company: Directorz

Executive Producer: John Gilliland

Director: David Wild

DP: Joe Zizzo

 

Editorial/ VFX Production: IceVFX

EP: Benoit Drouin

Editor: Yvann Thibodeau