The Dog Days Aren't Over Yet in this Tux Spot by Assignment Group

The unlikely Kiwi TV classic, A Dog's Show has received a new burst of life thanks to the efforts of Assignment Group and Adam Stevens of Robber's Dog.

Together they created a 60 second spot featuring a humble household pooch - inspired to greatness by his rural forebears and fuelled by a bellyful of Nestle Purina’s TUX dog food. 

The result being the proverbial impossible: ‘Herding Cats’. 

The spot features no CGI. Instead patience and real animals were used. Plus a ton of green screen and post work completed at Auckland’s VFX house Blockhead.

An extra layer of old school authenticity was added when the original A Dog's Show commentator John Gordon agreed to do the commentary.

Nestle's Purina account recently shifted from Ogilvy Auckland to Assignment Group. ‘Herding Cats’ is the first TVC work the new partnership has produced. 

Credits

Client: NESTLE PURINA PETCARE

Product: TUX

Title: Herding Cats

Senior Brand Manager: Melissa Harland

Head of Marketing: Jennifer Chappell

Agency: Assignment Group 

Creative Director: Josh Lancaster & Jamie Hitchcock

Planning Director: Martin Yeoman

Business Director: Veronica Shale

Producer: Juliet Dreaver

Director: Adam Stevens

Production Company: Robber’s Dog

Managing Director: George Mackenzie

Executive Producer: Mark Foster

Producer: Caz Hearn

DOP: Mark Pugh

Editor: Tim Mauger

VFX: Blockhead