Prestige Urges Indians to Cook at Home This New Year

Prestige, one of India's most trusted cookware brands, unveiled a billboard to further their "Let's Get Cooking" campaign. Conceptualised by 22Feet Tribal Worldwide, the creative campaign launched on New Year’s Eve is an extension of its #LetsGetCooking campaign. Extending into 2025, it aims to inspire everyone to kick off the New Year by saying, “Let’s get cooking! At Home.”

Latching onto the universal experience of delayed deliveries during New Year's Eve, Prestige became the first cookware brand to subtly enter the food delivery conversation, urging people to cook instead of ordering in. The billboard features a line that uses wordplay to hit home the fact that cooking at home and enjoying the festivities is the wiser option than waiting for your order during NYE.

Prestige's hoarding activity this New Year is an extension of its #LetsGetCooking campaign, celebrating the joyful, messy journey of cooking while embracing imperfections and encouraging healthier, home-cooked meals.