The Croc Expands into the DACH Region

The leading B2B CX agency, The Croc, has expanded its service offering into the DACH region in partnership with Germany’s leading B2B digital experiences agency, Uhura.

The joint offering is in response to growing client demand for more cohesive growth strategies between UK, DACH and North American regions, where brands in Technology, SAAS and Fintech struggle to find an agency partner capable of helping them navigate the nuances between markets with speed and effectiveness.

The partnership is already working on new innovations for the B2B market to raise the strategic and creative standards of the industry and challenge outdated conventions under the banner of Fierce Thinking. New proposition launches a will be announced in the coming weeks.

The Croc CEO, Adam Wooff says: “The combination of growing client demand and the relationship we have built with Uhura over many years, with brands such as ServiceNow and ON24, make them the perfect partner for us. We share a common bond of building best-in-class, customer-first marketing programmes blending strategy, creative, data, technology and media to deliver fame and growth for our clients in these key regions. With our joint skillsets our intention is to really accelerate exciting new digital propositions that will capture the imagination and demand of the market”

Uhura CEO, Kai Wermer adds: “The B2B market in Germany continues to be one of the most exciting sectors in Europe. Combining our depth of market expertise with the CX and creative capabilities of The Croc creates a market-leading proposition capable of really accelerating the growth performance of our clients in the region. Together we have already designed new disruptive propositions and look forward to rolling these out in the coming months”