The Croc Launches World’s First TikTok Studio Focussed Exclusively on B2B Brands

B2B creative agency The Croc has launched the world’s first TikTok studio focussed exclusively on B2B brands. 

The studio, which will run from the agency’s London, New York and Berlin offices, will open up the TikTok creator ecosystem to B2B brands for the first time. 

The Croc is also carrying out the first comprehensive analysis of the B2B TikTok landscape, creating a library of creators in the B2B space against all key verticals. 

Though many view TikTok as a consumer-focussed platform for gen z in fact, almost three quarters of daily users are older than 24 and 42% are over 35. Globally, TikTok is the third-most used platform on a daily basis for those making buying decisions. When compared to more traditional channels like trade press or LinkedIn (~15%), there is a clear opportunity.

The studio’s launch client is Abax, a GPS tracking specialist for the tools and machinery sector - which has already seen great success in testing the channel and partnering with creators.

“B2B marketing works really well on TikTok. We know, though it might seem counterintuitive, that the audience is there; that brands can not just reach targets, but gain insights on the platform - and moreover, that it works,” said Jack Trew, strategy director, at The Croc. 

“However, it’s one thing for your audience to be on the platform, and another to engage them in a way that drives leads and builds equity in your brand. We believe that B2B brands need to think differently, more fiercely. This means experimenting with and embracing the new. Otherwise your competitors are going to get their first. “

“TikTok has the potential to allow B2B brands to reach new markets in a more human and engaging way than ever before. But it needs to be done right.”

The team will be led by Jordan Perez-Hughes, Jack Trew and Nina Klausen, looking after creative, strategy and media respectively. 

The teams’ expertise, backed by the power of The Croc’s full creative and media studio across all three countries, means that the agency will be able to support clients with everything from audience research and content strategy to creator outreach and creating standout creative.

The Croc will also be running an event in London on 22nd March - and streamed through TikTok - featuring leading creators and experts. For more information and to register visit here.