The Chicago Cubs' World Series Win Was 'The Sound of Priceless'

As the world knows, the Chicago Cubs had not won the World Series since 1908. What happened after last night’s final out was literally “The Sound of Priceless”.

As background, earlier in the series, inspired by a statement from an opposing player who said, “Wrigley wasn't that loud”, Cubs fans cheered so loudly that they broke the 100 decibels mark and were heard from a mile away. 

Mastercard and its agency, McCann XBC, wondered what would happen if Cubs fans got the opportunity to celebrate 108 years of pent-up anticipation. So they created a decibel reader app. Last night, when the noise of the Cubs crowd exceeded 100 Dcbs it lit up to another level – “PRICELESS.”

A video celebrating the moment debuts today on social channels, along with a full-page print ads in the Chicago Tribune and New York Times.