The Brave New World of Creative Commerce at Cannes

Creative Commerce took to the global stage at the 70th Cannes Lions Festival of Creativity and VMLY&R Commerce were right there in the action.

This was year two for the Creative Commerce Lions (re-positioned from the Creative E-Commerce Lions, an important evolutionary change which we are proud to say our agency helped drive). The Creative Commerce Lion celebrates outstanding creativity and commercial success in everything from merchandising to social commerce to payment solutions.  

With entries up 25% YOY, we saw exciting evidence of the ongoing transformation of this space – an array of brilliant, breakthrough ideas, the best of which successfully balanced brand-building and sales-getting.

Debbie Ellison, global chief digital officer, provides insights fresh from the jury room diving into the four big themes, three ways commerce is being reinvented, the Grand Prix winner (and why it won) and advice for winning in 2024.

Download the recap here.