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Creative

'The Back-End Developer's Quest': Biborg Launches First Recruitment on Discord

Biborg launches conversational channel for gaming communities

'The Back-End Developer's Quest': Biborg Launches First Recruitment on Discord

To recruit a back-end developer, a rare and highly sought-after profile on the market, Biborg chose to start their search through a unique way: Discord. Designed for gamers who want to be able to connect and chat easily, the free VoIP platform, created in 2015, is a secure, all-in-one voice and text chat that works on both PCs and mobile devices.

Biborg is using one of the platform’s key features, a conversational bot, to carry out a unique recruitment process that immerses candidates into a delightful narrative adventure. A new recruitment method where ‘you are the hero’ that’s certain to draw in just the kind of applicants Biborg seeks and gives them a chance to plunge into the agency’s universe.

Biborg in search of a rare profile: a back end developer

Specialised in entertainment, the communication agency Biborg helps develop support launches of some of the world's most famous video games. With offices in Paris, London, Nantes and Lyon, the agency is looking for a very specific technical profile: a back-end developer, 

"At Biborg, the role of a developer is quite versatile: creating and maintaining production tools, development online and offline experiences with a strong visual component... We’re also working on real-time 3D rendering technologies so R&D is very important. We’re constantly striving to offer the highest level of visual quality, the most original or innovative experience while adapting to the widest possible range of devices," explains Laure Choisne, HR manager at Biborg.

"Generally speaking, the profiles that interest us the most are those that combine technical and artistic skills. Our productions must be visually qualitative, striking and original... but they must be deployed in a relatively complex technical ecosystem," says Alain Puget, managing director of Biborg Nantes.

After a few months of struggling to find someone, BIborg had the idea of carrying out a unique operation to draw in just the kind of profiles they were looking for, and began interviews on Discord, a platform known to anyone and everyone in their target group.

The back-end developers quest

Familiar with technological exploration, Biborg's teams decided to develop and launch the first HR interview with back-end developers on the Discord platform. Somewhere between a social network, a chat room and a gaming platform, Discord has become a privileged conversational channel for gaming communities.

"By launching this HR bot on Discord, a gaming platform that offers good prospects for innovation, we are looking to interact with back-end developers in an innovative way and in accordance with our very "playful" DNA," explains Bruno Luriot, CEO of Biborg.

Accessible on Discord in French and English, the bot offers candidates The back-end Developer's Quest, a space fantasy adventure with the mission of getting your CV into the hands of Biborg. Each interested back-end developer is invited to complete the quest by answering the questions generated by the bot. Nerds can geek out through the zany space adventure that takes users through a journey through the four corners of the universe. The conversation also gives the agency a chance to present itself, its teams, projects and daily environment through emojis and memes. The candidates, in turn, can answer more technical questions about their background and share their areas of expertise.

"For the first set of HR interviews on Discord, we chose a universe that is near and dear to us: space fantasy. It reflects our state of mind and our daily life, immersed in the entertainment industry, for which we develop technology using expertise that only we can offer. It’s not a myth - developers are drawn to technological innovations, video games, scientific literature, which gives us the chance to integrate references we share: Star Wars, Game Of Thrones, Back to the Future, The Lord of the Rings, Zero Wings, etc. So many fun worlds that will speak to future candidates and make them want to join Biborg," concludes Alain Puget.

Test the experience here: https://discord.gg/Ccq5PNG

Once you are connected on Discord, go to the recruitment channel DEVBOT to get started and type '!letsgo' in the chat bar.

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Credits

Group Direction: Bruno Luriot, Ismael El-Hakim

Nantes Director: Alain Puget

Manager, Nantes Studio: Frédéric Paul

Creative Direction: Ismael El-Hakim

Technical Direction: Mickaël Mouillé

Artistic Direction: Alexandra Chaillou

Copywriting: Karine Miloudi

Development: Kevin Struillou et Lone Stone Studio

HR: Laure Choisne

Communication: Eliane Akl

Category: Media and Entertainment , Social Media Platforms