The-Artery Crafts Futuristic Origin Story for YouTube Rockers The Living Tombstone

Multi-award-winning creative company The-Artery launches a futuristic and fully CG music video for YouTube sensation, electronic rock band The Living Tombstone as part of the upcoming ‘zero_one’ album.

Directed by Uri Schutzer, the music video, entitled ‘Chosen’, visualises The Living Tombstone’s anonymous five band members, their identities shrouded by neon costumes, breaking out of stasis tubes - all of which are juxtaposed with glimpses of mysterious past lives. The compositions include a next-level laboratory, police chase on hovering vehicles, and more, all culminating in an epic stage performance driven by emotional lyrics, powerful vocals, and an array of colourful lights.

The piece was brought to life entirely through CG along with motion capture - a major feat with the creative teams working remotely. “I fell in love with the concept immediately and I knew, from the start, that CG was the perfect and only way to get the imagery right”, The-Artery founder and executive creative director Vico Sharabani explains. “It was also an opportunity to continue to lift our remote pipeline towards an exciting direction as well as a big step for our capabilities into virtual talent creation and virtual production improvements. We’re just as much technologists as we are artists. The motion capture elements were designed and carried out right from our own homes.”

Uri adds: “I wanted to create a high-end narrative in the vein of those trailers for superhero movies. My first call was to Vico whose team had the necessary talent and resources to fulfil this ambitious vision. The result is breathtaking. Whenever I share the final render to my colleagues, no one believes me when I reveal that it isn’t real people filmed in costumes.”

Represented by Warner Music Group, The Living Tombstone boasts over 1.2 billion views and four million subscribers on YouTube. The band’s most notable works range from the viral ‘Five Nights at Freddy’s’ series to the ‘Party with Pinkie (Remix)’ dedicated to the character, Pinky Pie, of the cult animated series My Little Pony: Friendship Is Magic.

According to The Living Tombstone: “We had a vision of this grand sci-fi video but had abandoned hope of getting it thanks to coronavirus' effect on production. When The Artery delivered their incredible imaginative visuals, we were absolutely blown away. From the seamless environments to the body movement of the band members, it was everything we wanted it to be.”