The Art of Craft: Philip Hambi on Grading Burger King ‘We Give Up’

Thinkbox, in collaboration with the British Arrows, today debut the second episode of ‘The Art of Craft’, a new series celebrating the artistry that takes TV advertising from ordinary to unforgettable.

Each film explores the work of a Craft Arrows winner through the lens of a specific discipline – whether it’s directing, editing, animation, casting, cinematography, or beyond – as production and post production specialists reveal how they leveraged their expertise to bring the creative vision to life in an outstanding way. 

By doing so, ‘The Art of Craft’ serves as a powerful reminder of the value of investing in advertising craft.

Absolute’s creative director of colour, Philip Hambi takes centre stage in the second episode, sharing insights into how he used grading to transport us through the decades in Burger King’s ‘We Give Up’ (directed by The Sacred Egg for BBH London) picking up a Silver Craft Arrow – plus a D&AD Pencil – along the way.  

Above: Thinkbox and British Arrows ‘The Art of Craft: Grading’

Philip is a highly distinguished colourist with a sharp eye for detail, creative flair, a fervent love of photographic imagery and the technical prowess to match. Philip has lent his touch to the works of some of the industry’s most celebrated directors and cinematographers, assembling a stunning body of work for global brands that include Nike, Glenmorangie, Martini, Samsung, BMW, Lexus, Meta and Google. 

Philip’s work has regularly been recognised for its excellence, with multiple Best Colour nominations across all the major awards. In addition to his awards for Burger King ‘We Give Up’, he’s earned a Silver Arrow for his work on Billy Boyd Cape’s Pride in London ‘Somewhere Over the Rainbow’ and a highly sought-after D&AD Wooden Pencil in 2021 for his stunning grade on Mile’s Aldridges’ Glenmorangie ‘It’s Kind of Delicious and Wonderful’ film.

Check out Philip's latest work here: @philiplouishambi

Above: Burger King 'We Give Up'