• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

The 1975 Goes Post-Punk in Chaotic Music Video for ‘People’

Partizan director Warren Fu collaborates with the pop band for the third time with the confronting new single

The 1975 Goes Post-Punk in Chaotic Music Video for ‘People’

Partizan director Warren Fu has served up a rapid-fire visual feast for his third collaboration with pop band The 1975. The music video for ‘People’ sees the band take a heavier approach to music, straying into post-punk with an anthem that sees lead singer Matt Healy screaming into his microphone. 

Warren shared his thoughts on the promo, saying: “Culture has been missing music that defies the status quo, so I was excited to hear that the band wanted to shake things up with their next video. ‘People’ is sort of a snapshot of the current state of our world: social media addiction, misinformation, consumption, environmental waste, binge watching, surveillance capitalism, apathy vs activism, all trapped in a box of relentless media.

“The elements fell into place to create the perfect storm. Ben Ditto, [the band’s creative director], was responsible for the vile and subversive graphics that give the lyrics context. Matty Healy [the lead singer] is one of those rare, once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger. My job was to make sure the camera, the movement and pacing all matched that explosive urgency. It felt like a return to the raw aggression of 70s and 90s rock, but with modern technology.” 

This music video was produced by Partizan’s Mayling Wong and shot by Rob Witt. Special thanks to Black Island Studios, Matt Snowball Music, Arri Media and Panalux.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Record Label: Polydor

Artist: The 1975

Commissioner: Semera Khan & Ed Blow

Record Label: Polydor

Offline

Edit Company: Cabin Edit House

Editor: Taylor Walsh

Producer: Cassie Julen

Post Production / VFX

Post Production Company: Carbon

Colourist: Aubrey Woodiwiss

Producer: Matthew McManus

Production Company

Production Company: Partizan

Executive Producer: Jenny Beckett

Director: Warren Fu, Ben Ditto & Matthew Healy

DOP: Rob Witt

Producer: Mayling Wong

Category: Music video , Short Films and Music Videos

Genre: Music performance