Thayers Natural Remedies Is Gen Z's 'Ride or Die' Skincare Brand

Created in partnership with McCann New York, a new campaign from cult-favourite skincare brand Thayers Natural Remedies showcases the brand's modernised positioning, a testament to Its understanding of gen z's culture, lifestyle, and skincare needs. The campaign brings a modern tone of voice with relatable, sometimes irreverent language and features models with 'imperfect' skin, a mark of the brand’s mission to be down for your skin no matter what your lifestyle may bring. The visual style Is bold, confident and In your face, with camera angles that get closer to skin to really showcase its natural beauty.

Established in 1847, Thayers is the #1 toner brand in the US, best known for their iconic Witch Hazel Facial Toner which has over 100k five Star Reviews. The brand is now building out a full skincare routine centred around their highly effective toners for better-looking bare skin: smaller pores, smoother texture and more even tone. With a fusion of plant and dermatologist actives in every formula, Thayers is dermatologist tested and backed by science, and will take a focus on showcasing their formula efficacy, real results on skin and relevant skincare innovations in the months to come.

Directed by Matt Jones, the global campaign will launch on April 3rd, 2023, and will run across social, digital, and TV.