THAT Agency Releases Suite of Free Creative Products to Commemorate a Year in Lockdown

On the 1-year anniversary of lockdown in the US, creative company, Technology, Humans, And Taste [THAT] is introducing a suite of three original digital products, wholly designed and created by the agency, that are each aimed at improving and also humanising the online video chat experience, which as we all know, has become synonymous with the human experience over the last 12 months.

The best part? These tools are totally FREE for download and use to anyone and everyone with a compatible device and a wi-fi connection. (These are browser based and work across Mac/PC and Phone, tablet, desktop, etc.)

The 'I Want THAT' suite of digital products includes an emotive expression button to spice up video calls (X-Press THAT), a synchronising screening tool that creates a watch party-like experience for viewing video (Watch THAT) and a forward-facing camera tool that brings virtual backgrounds to the front (Face THAT).

X-Press THAT - A big red button designed to help people better connect in the digital space. Add this button to your video chat platform of choice, and press it when you want to emit an emotional reaction while on a call, like  applause, laughter, crying or other “conversational noises”like “Hmmmm” or “Ahhh” or “Oh?” With X-Press THAT, reacting authentically is as easy as hitting the mute button.

Watch THAT -  A synchronising screen tool that lets everyone watch videos together in real time, while apart. Scattered, remote teams are churning out beautiful movies for brands every day,  but until now, there hasn’t been a proper tool to improve how we watch videos as a group.

Face THAT - Like a virtual background, but for your foreground. Unlike a virtual background aimed at hiding your actual surroundings, this forward-facing camera tool works to change the users reality entirely, and lets you be somewhere new.

“We are a group of rabid makers constantly connected to a community of nerds, weirdos and geniuses. So, when a problem pops up, we do everything we can to solve it,” said Nathan Phillips, co-founder of technology, Humans, And Taste [THAT]. “We consider our job to be uncovering unexpected, impactful solutions vs. executing deliverables, so we always find the time and a way to commit to create.”

Nahana Schelling, director of product, Technology, Humans, And Taste [THAT] adds “When lockdown started and people stopped traveling, the environment woke up a little, proving that if you’re willing to do something different, the world really can be a better place. We are designing for a future where creativity isn’t associated with IP laws and NDAs, but joy and inspiration.”

The company has a standing Friday 4pm creative session that has been consistent since the day they opened their doors. In lockdown, those meetings became virtual which allowed even more amazing outsiders to join their sessions. At these meetings, each person that works at THAT or attends as a guest designs one (1) strategic creative concept. THAT has several thousand concepts with more than 100 in development and thanks to the relentlessly creative makers and problem solvers at the company, these three tools are available for all, starting today. They will be releasing additional “I Want THAT” products monthly starting May 1.