Tequila Rose Helps Music Fans Go from Frazzled to Fabulous This Weekend

Tequila Rose strawberry cream liqueur, is bringing a touch of pink glamour to London in celebration of Sabrina Carpenter’s highly anticipated concerts this weekend.

For one weekend only, on 8th – 9th March, Tequila Rose is installing ‘Break in Case of Glam-ergency’ boxes at key London commuter hubs - helping fans go from frazzled to front-row ready in seconds. 

Each ‘Shorter & Sweeter’ guerrilla glow-up station is a striking Tequila Rose-pink and inspired by classic Break in Case of Emergency boxes. But instead of fire extinguishers, they contain everything needed for a last-minute glam boost before the big night.

Created by W Communications, the glow-up stations are located at St Martin-in-the-Fields and Waterloo – and are being launched by TV personality Olivia Attwood. Fans stopping by the pop-up this weekend can refresh their blowouts, spritz a strawberries & cream-scented perfume, and take away pocket-sized Tequila Rose-branded blushes. This experience keeps the city's glam levels high while generating must-see content for social media.

To support the activity, an exciting Digital OOH campaign will run on screens in close proximity to the glow-up stations, as well as in and around the O2 where Sabrina fans will end up. Outdoor projections will also be used to help turn St Martin-in-the-Fields pink in an activation executed by media agency Bountiful Cow.

Sophie McLeay, Tequila Rose brand manager, commented, "Getting ready is half the fun of a big night out, but sometimes you need a last-minute glam boost to feel your best. At Tequila Rose, we know life moves fast - especially for music fans racing to see their favourite artists. That’s why we’re bringing our ‘Break In Case of Glam-ergency’ boxes to London, ensuring concertgoers can go from frazzled to flawless in minutes. Inspired by our signature pink hue and strawberry cream taste, these beauty must-haves are the perfect pre-show pick-me-up."

Scott Dimbleby, executive creative director at W Communications, said, “We wanted to create something playful and unexpected that would truly resonate with Tequila Rose fans. The ‘Break in Case of Glam-ergency’ stations bring an engaging and interactive twist to last-minute concert prep - because who doesn’t love a glow-up moment before a big night out?”

Emma Deacon, business director at Bountiful Cow, added, “Whether you're racing to the O2 for the concert or just need a last-minute refresh, Tequila Rose is on hand connecting with fans in a fun and memorable way. We have delivered a creative and media plan designed to build buzz in and around these locations, delivering cut through and a whole load of pink energy.”