senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Tear-Jerking Ad for Guardian Funerals Shows the Loving Relationship Between Father and Daughter

02/03/2022
Production Company
Sydney, Australia
434
Share
13CO director Lizzy Bailey delivers an honest, tender spot created by M&C Saatchi Sydney

​13CO performance director Lizzy Bailey has finished a new campaign for Guardian Funerals via agency M&C Saatchi Sydney. What kind of funeral would you choose to have? With the risk of coming across too heavy, this confronting concept was shown through a bitter sweet insight into a close father/daughter relationship, enjoying a touching final moment together and a last giggle as the family and friend dynamics happen around them.​

​Bailey handled this execution with honesty, tenderness and respect with charming glimmers of humour. She created a vibe that was intimate, engaging, slightly surreal and charmingly relatable. The script deserved a beautiful emotive drama approach. Naturally lit and atmospheric, Bailey worked with DOP Peter Eastgate to create a scene with stunning depth, texture and artful framing that subtly embeds viewers in their world. With cinematic beauty, the film plays like a scene from a movie with funny interplay and moments of poignancy that nicely articulate their closeness and Guardian Funerals ability to create a relaxed space so they can have this last moment.​

Production
Post Production / VFX
Editorial
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from 13CO
Into the Library
Into the Library with Hamish Macgregor
01/03/2023
226
0
212
0
Hires, Wins & Business
13CO Signs Kiwi Director Laura Sargisson
06/02/2023
52
0
ALL THEIR NEWS
Work from 13CO
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0