Team One & Lexus Disrupt NY Fashion Week

To celebrate the launch of the all-new 2014 Lexus IS during NY Fashion Week, Team One eschewed the idea of a typical fashion show and debuted a first-ever live holographic performance art experience.

The event, “Lexus Design Disrupted,” featured supermodel Coco Rocha and a bold retrospective from designer Giles Deacon, inspired by the IS and the brand’s commitment to design and technology. Joe Zee, ELLE creative director and host of Sundance Channel’s special series “Revealing,” served as master of ceremonies.

Team One and Lexus, in conjunction with award-winning multimedia studio LEGS, created a visually stunning show designed to defy convention with the seamless integration of technology, fashion and performance art. The story unfolded in three acts, tracking Rocha as she battled opposing forces on a path to independence from darkness to light, through 3D holographic projection technology and 3D mapping. The event used the multitude of capabilities available in-house at Team One, including Media, Events, Experiential, PR and Social Media.