Team of James Hardens Head to the Mall in Foot Locker Stunt

BBDO New York recently fielded this fun mall stunt for Foot Locker as a follow-up to the brand's TV ad, “Disguise”, which debuted earlier this month starring James Harden. As you may recall, the ad featured Harden donning a disguise in order to be able to take advantage of all the latest cool gear available at Foot Locker in February.  The stunt (pulled off at the Houston Galleria) involved bringing the commercial to life by dressing up other people in beards so they would look like Harden.  People’s real-life reactions were then captured. The video was posted online a few days ago and has captured over 100,000 views. 

Credits

Client: Foot Locker

Agency: BBDO New York

Title: “Harden Decoys”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

Copywriter: Farley Katz

Art Director: Banks Noel

Executive Producer: Anthony Curti

Producer: George Sholley

Executive Music Producer: Melissa Chester

Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Production Company: HsuBox Productions

Director: Lawrence Chen

Director of Photography: Tinx Chan

Editorial Company: The Cutting Room

Executive Producer: Melissa Lubin

Editor: Merritt Duff