TCP-TBWA\Indonesia Appoints Paul Sidharta as ECD

TCP-TBWA\Group Indonesia has appointed Paul Sidharta to the role of executive creative director, overseeing the creative duties of the agency group. Paul joins from JWT Singapore, where he held the role of creative director working on the global LUX portfolio.  

 

Said Saumyajit Banerjee, chief executive director, TCP-TBWA\Indonesia “We work with some of Indonesia’s most innovative brands and our focus is to develop disruptive solutions for our clients helping them move and shape culture. Paul will help us achieve this, his multi market experience and deep knowledge of the Indonesia market, will amplify our capabilities and ensure we continue to challenge the status quo. We’re thrilled Paul has joined the collective.” 

Paul will be responsible for driving integration across TBWA\Group disciplines and help identify and develop the agencies creative pirates.

Originally from Indonesia, Paul began his career at Lintas, before moving to InterAdmark Dentsu, then onto Leo Burnett Kreasindo where he helped developed highly impactful communications for their clients. In 2005, Paul moved with his wife to Bangkok, joining JWT to manage Unilever’s regional Sunsilk portfolio, later picking up the global LUX portfolio. In 2008, Paul moved to Singapore with JWT when Unilever relocated its RHQ to the market.

Said Paul Sidharta: “TBWA is a hugely respected agency and I am honored to join them. At the same time, I am so excited to see the potential of TCP-TBWA\Indonesia, as one of the most respected agencies in town. 

“The deeply embedded pirate culture sets the agency apart from others and challenges us all to keep striving for disruptive ideas enabling our clients to win in their respective spaces.”  

PPaul returns to Jakarta from Singapore to join TCP-TBWA\Indonesia.