TBWA\Paris Parodies Gravity in Brilliant New Ad for McDonald's

The Triple Cheeseburger comes out in all McDonald’s restaurants in France. A new product inspired by the iconic Double Cheese recipe: Three beef patties, three slices of melted cheese and three times more fun.

To announce the launch, TBWA\Paris has created a fantastically directed comedy TV spot directed by Ben Gregor (Moonwalk Production) parodying Alfonso Cuarón & Framestore's Academy Award-winning film Gravity.