TBWA\Paris Crafts a Kids' Paradise for McDonald's

McDonald’s France has re-asserted its status as a family favourite restaurant with its latest campaign from TBWA\Paris.

For a child, life is often made of constraints. Do not run, do not touch, do not get dirty… But McDonald’s isn't like everywhere else. You can spend the day in it, you can eat whenever you want, and you can play at the same time. In a nutshell, it's a real leisure destination which offers freedom for families.

With four visuals photographed by Maud Rémy-Lonvis in several formats, McDonald's reaffirms that its restaurants are designed for families. Its famous arches remain untouchable in a kid's mind, with the tagline 'Family Proof' sealing the proposition in this campaign. 

You can check out a gallery of the images below: