TBWA\London Welcomes Laura Kirkby-Jones as Strategy Partner

In a move that sees the agency doubling down on its strategic growth, TBWA\London has hired Joint London’s award-winning strategist Laura Kirkby-Jones as strategy partner. 

Reporting into TBWA\London CSO Sandie Dilger, Laura will take the lead on the agency’s Hilton account and will  share departmental leadership responsibilities with current Strategy Partner Jess Smith, further strengthening the growing and evolving strategy department. 

With six years experience at Joint London, Laura has an impressive track record in managing and growing a strategy team. Laura has a broad strategy skillset having worked in digital, PR and brand strategy roles over the course of her career so will bring a new perspective to the TBWA department. She has worked with some of the world's most prestigious brands, including Amazon and Always

Laura will partner with Jess who joined the agency at the end of 2022 and leads the McVitie’s and Ginsters account to manage the day to day of the strategy department. Their collaborative efforts will extend to training and development initiatives, ensuring the team is at the forefront of industry trends and bringing TBWA’s Disruption methodology to life across the agency, clients and the industry. 

Laura Kirkby-Jones, strategy partner at TBWA\London, said, “I'm absolutely thrilled to join the talented team at TBWA\London. The agency's commitment to pushing boundaries and challenging convention aligns with my passion for innovative thinking and bold ideas. I look forward to getting stuck in and championing Disruption in the industry.”

Sandie Dilger, CSO at TBWA\London, said, “Laura is joining us at a pivotal time as we continue to grow as an agency. Laura’s enthusiasm is infectious and her passion for Disruption really stood out. We are confident that Laura's addition to our team will further elevate TBWA\London's strategic capabilities and contribute to our ongoing success.