TBWA\London Announces Sponsorship of School Communication Arts

TBWA\London has become a new sponsor of the School of Communication Arts (SCA), a renowned institution that produces top creative minds in advertising, with alumni creating award-winning work at major agencies like Adam & Eve, Uncommon, and Wonderhood. This partnership marks a significant investment in the future of the creative industry and reinforces TBWA\London’s commitment to nurturing diverse talent.

TBWA\London recognises the importance of supporting the sources that have contributed to its talent pool. With several SCA alumni now working at TBWA, this move also aligns with the agency’s commitment to fostering new talent in the industry, particularly from diverse backgrounds.

The sponsorship also supports SCA’s mission of producing innovative and disruptive creative thinkers, as well as providing SCA students with access to TBWA\London's industry expertise through guest lectures, portfolio reviews, mentorship and real-world briefs set by the agency. These opportunities will help students gain hands-on experience, showcase their skills, and refine their thinking.

Andy Jex, CCO at TBWA\London, said, “Supporting the School Communication Arts is about more than just financial investment; it's about nurturing emerging talent and protecting the future of our industry.. The diverse and talented students at SCA are the creative minds who will lead the next wave of innovation in advertising. We are excited to collaborate with SCA and look forward to seeing the amazing work that will come from this partnership.”

Marc Lewis, dean at SCA, said, “At SCA, our goal is for one-third of our students to receive scholarships, and partnerships like this make that possible. This sponsorship allows us to collaborate with excellent pipeline partners to identify and support outstanding young talent. TBWA\London is demonstrating true leadership by investing in SCA and showing confidence in the next generation of creative thinkers.”