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TBWA\Kuala Lumpur Tugs at Heartstrings with Nostalgic Nissan Short

28/07/2014
Advertising Agency
New York, USA
40
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A heart-warming short film about a grandfather and his grandson

Nissan Malaysia presents a poignant Hari Raya story of family and love. A Malaysian production, it is a heart-warming short film about a grandfather and his grandson, Man. Watch as they both take separate journeys – one down memory lane, and the other of self-discovery – only to end up in the same place at the end. A wonderful reminder that when everything is gone, all we have left is our family.

This is the first time Edaran Tan Chong Holdings Berhad collaborated with Creative Juice Kuala Lumpur, for a Hari Raya campaign. It was best time for families get-together and intended to drive home the message that Nissan is always with you, throughout all stages of your life. This short film hopes to strengthen brand familiarity of Nissan in Malaysia.

Produced in conjunction with the Hari Raya celebrations, "Atuk" (grandfather) features a cast of memorable characters that resonates with Malaysians of all walks of life. In hope it bring the spirit of love and forgiveness the next time you get together with your family.


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