TBWA\Group Malaysia Adds Creative Firepower

Photo, left to right: Johanan Sen and Adlin Rosli

In the wake of triple ‘Agency of the Year’ title wins, TBWA\Group Malaysia is adding three major hires to boost its creative firepower.

Ian Lee is appointed to the role of Deputy Executive Creative Director at TBWA\Kuala Lumpur while Johanan Sen and Adlin Rosli join Creative Juice Kuala Lumpur as Content Strategy Director and Creative Group Head (Copy), respectively.

Lee joins TBWA from Saatchi & Saatchi Hong Kong where he was creative director for P&G Global and China. Prior to this, he worked with Ogilvy Singapore and Saatchi & Saatchi Kuala Lumpur. Lee has won both local and international awards including Cannes Lions, D&AD, One Show, ADFEST, Spikes Asia and the Clio Awards. He will work with Sa’ad Hussein, Chief Creative Officer of TBWA\Group Malaysia, to drive creative excellence for regional and local brands.

“Ian is a disruptive thinker and a great craftsman with a proven track record of award wins to match,” said Aaron Cowie, Chief Executive Officer of TBWA\Group Malaysia. “We are looking to build on our recent successes and push our creative products to another level.”

Prior to joining Creative Juice Kuala Lumpur, Sen has worked in UK and Singapore with companies such as Microsoft, Catcha Digital, YTL Communications, Pop Digital and BFM Media. His experience cuts across creative development, cross platform production, real-time marketing and editorial management.

Rosli honed his skill as an Integrated Writer in BBDO/Proximity Singapore working on SingTel, Visa, Guinness, Mobil, Mercedes Benz and Hewlett Packard. He offers strategic and creative direction across different platforms and mediums integrating ideation and technology.

Commenting on the new appointments, Sa’ad Hussein said, “I am delighted that these multi-talented individuals are with us. They offer diverse disciplines, insights and the right digital exposure to transform the way the group operates creatively. The world is changing rapidly and we must future-proof ourselves with the right kind of pedigree.”