TBWA\Chiat\Day LA Partners With Watch Brand Nixon

TBWA\Chiat\Day Los Angeles has been appointed by Nixon to increase broader awareness of the lifestyle brand, most famous for its watches.

Both based on the West Coast – TBWA\Chiat\Day in Los Angeles, Nixon in Encinitas – the companies share a similar approach and desire to disrupt the traditions of the watch category.

The partnership will be unique and highly collaborative with the team at TBWA\Chiat\Day LA working closely with Chad DiNenna, Nixon co-Founder, and Tom Jones, Nixon Creative Director, and their established internal production teams. The team from TBWA\Chiat\Day will be responsible for creating long-term growth strategies, communication planning and campaign development. 

“We're happy to tap into the collective talents and resources at TBWA\Chiat\Day to help elevate the awareness of the Nixon brand globally. The combination of their strategic experience and thoughtful approach combined with the creative team at Nixon has been a positive influence in addressing the opportunities ahead for our brand,” said Chad DiNenna, Co-founder and E.V.P. of Marketing of Nixon.

“It’s exciting to start our relationship with Nixon at time when they are looking to grow their business beyond their core fans, and demonstrate that the world's best designed watches come from California. It's a privilege to be working directly with the two founders and a passionate team, and we look forward to the coming journey,” commented Nick Barham, Chief Strategy Officer of TBWA\Chiat\Day LA.

“As a brand, Nixon has such a rich and pure soul. The great opportunity is to identify a method of growing their footprint, while remaining true to who they are and how they got here,” added Brent Anderson, Executive Creative Director of TBWA\Chiat\Day LA.