TBWA\Asia Appoints Oliver Kunze as Chief Data Officer

TBWA\Asia has announced the appointment of Oliver Kunze as chief data officer for the region, based out of Singapore.  

Kunze will lead the development of a new level of data capability for TBWA, working closely with local markets to help clients distil data complexity into practical, applicable insights. 

His career includes a number of roles developing data capabilities for some of the world’s most accomplished digital, advertising, direct and media agencies. Kunze joins TBWA from M&C SAATCHI Group in the UK, where he was head of commercial consumer insight at LIDA. Prior to that, he held data leadership positions at BBDO, FCB, Wunderman and Y&R. Across this time he has lead analytics projects for many global brands including Bacardi, Pepsi, Virgin, Jaguar, HP, Carnival and TD Bank. He also spent time as a client working at Volkswagen Group China, where he led regional data strategy and CRM initiatives across ASEAN. 

Kunze brings almost two decades of experience in market research, segmentation, modelling, data strategy, comms planning, measurement, reporting and optimisation – all with the aim of uncovering the most commercially relevant insights and ensuring that marketing is deployed as effectively and efficiently as possible.  

“A rocket scientist crossed with eternal optimist, Oli’s deep experience in the commercial application of customer insight will be key to building out the next generation of TBWA data products and services. We’re overjoyed he’s joining the TBWA collective.” said Ian Pearman, President of TBWA\Asia. 

Kunze said "I'm absolutely thrilled to be joining such an ambitious group of people, who intuitively understand the value data can unlock for both agency and client. As every part of our industry continues to be transformed by technology, it's great to be part of a forward thinking team that is not only embracing the future but proactively helping to shape it."  

The recruitment of Kunze is the latest in a series of heavyweight strategy investments at TBWA\Asia, following Pearman’s recruitment of Steve Walls, CSO of Saatchi/Publicis in Singapore, and Lars Bjorge, head of digital at PHD China.