TBWA\ Hong Kong Creates an Eco-Transformer

Hong Kong Science and Technology Parks Corporation (HKSTPC) have launched a campaign to promote the launch of Phase 3 with a focus on green technology.

Science Park, a statutory body set up by the HKSAR Government, has evolved rapidly since its opening in 2002 and already home to more than 440 companies. The Phase 3 expansion incorporates the latest green technologies and sustainable building design. With a focus on green tech and biotech, Phase 3 will house another 150 technology companies, bringing the park population to over 10,000 technology talents.

Created by TBWA\ Hong Kong, the campaign focuses on the unique positioning of Science Park, which brings to life four key advantages for businesses to set up their offices at the park.

“A green robot – SP3 was created as a visual icon to represent the sustainable environmental design of Phase 3 and the benefits of this technology hub,” said Jan Cho, Business Director at TBWA\ Hong Kong.

Hong Kong Science Park is at the forefront of green technology research and development in the region. Through comprehensive business support and connecting companies with international markets, Science Park is able to help companies commercialize their innovations and help their business reach their full potential.

Through-the-line advertising including print, OOH and digital, will be used to raise awareness of the campaign and drive traffic to the campaign site.

The campaign is expected to run until May 2014.

To find out more, visit: sp3.hkstp.org

CREDITS:

Project Name: Science Park Phase 3 Business Campaign 2014

Creative Agency: TBWA\ Hong Kong

Client: Hong Kong Science & Technology Parks Corporation

Creative Director: Ken Hui

Associate Creative Director: Mike Wu

Art Director: Donald Tse

Associate Art Director: Bowie Ho

Copywriter(s): Natalie Lee, James Allen

Business Director: Jan Cho

Senior Account Director:  Ida Mak

Account Manager:  Jacqueline Yu