Taylor James Shoot Bunnies for Latest Project

Creators of the iconic brand concept for Progressive- agency Arnold, approached Taylor James with their latest brief for the US insurance company, to create this clever concept for Progressive’s latest tag line ‘STAND OUT’ featuring ‘Flo’ in a white environment full of bunnies and one of marshmallows.

Taylor James shot the assets such as bunnies and marshmallows in a local studio in NYC and directed the post-production to achieve the exact look and feel required for the final two images.

Visit http://www.taylorjames.com/project/progressive-insurance/ to see the project in full.