Taylor James Makes 'The Smart Choice' for Latest Symmons Campaign

In collaboration with agency Full Contact, Taylor James really did prove to be the ‘smart choice’ for Symmons, pioneers of kitchen and bath products in the USA. The brand wanted to bring to life the beautiful inner detail and workings of the Symmons faucet (or ‘tap’ to the UK folks!).

Their products are ‘beautiful from the inside out’, making them the ‘smart choice’ which is at the heart of this stunning brand campaign. So it’s only fitting that they should choose Taylor James’ Intelligent Production approach as their solution! 

A Lightbulb Moment...

The idea behind the TV and print campaign was to depict ‘beauty from the inside out’ along with the long lasting design, which makes Symmons the ‘smart choice’. This was conveyed through three iconic images of a butterfly, the Pyramids and of course a light bulb. 

Each image was carefully designed at Taylor James, expanding on Full Contact original concepts. Taylor James then handcrafted those in CGI from all the internal components of the product.  It was very important that the visuals captured the smallest details at the highest quality to ensure a faithful reproduction and photo-realism, before seamlessly integrating them into each design.

Read how Taylor James took the concept through CGI production and animated the objects for the TV commercial too in this crackin' Behind the Scenes...