TAXI Commerce Launches in Canada

TAXI has announced the launch of TAXI Commerce. Over TAXI’s 30 years in Canada, it has been consistently recognised for its brand transformation and design work. Adding the Creative Commerce capability is a natural extension of that offering as commerce has been one of the fastest-growing capabilities for the VMLY&R network globally. Having been soft launched for some time, this distinct, strategic division within TAXI aims to formally introduce an array of comprehensive Creative Commerce services inclusive of retail strategy, shopper marketing, ecommerce, social commerce, and experiential marketing.

Retail is in TAXI’s DNA. Having worked with clients such as TELUS, Canadian Tire, Reitmans, WestJet, Leon’s and Rogers – we bring current clients like Fido, Circle K, Coca-Cola, Colgate, and Thermacell an unmatched depth of retail expertise, with the added global horsepower of VMLY&R Commerce’s data, tools, processes, and knowhow.

Leading the effort are new hires Marjorie Mackenzie (strategy lead), Peter Roberts (business lead), and Joanna Moberg (account lead). The division will report into Emma Toth, TAXI Canada president, and Graham Lang, chief creative officer. Emma Toth expressed her enthusiasm for the launch, stating, “We are thrilled to more formally introduce our commerce capabilities to market and to be more closely aligned with our VMLY&R Commerce Network globally. As marketers, to be truly effective today, we must build both the brand and drive conversions, regardless of channel. Creativity is a must-have everywhere across the consumer journey. And that’s what we do best.”

Beth Ann Kaminkow, global CEO of VMLY&R Commerce, added, “With client and industry demand, this is the perfect moment to deepen our credentials and bench strength in Commerce in Canada. With the potential of Commerce to now take place across the entire consumer journey, we are seeing an emerging imperative for brands and retailers to bring greater creativity to the moment of conversion. The strength of our Canadian team to lead clients through this revolution in Commerce is unmatched, and their understanding of ecosystems will be key to driving accelerated brand growth.”