Taste Palette by Diners Club

Diners Club, the biggest credit card in Ecuador, has played an essential role in the development of the country's gastronomical culture, so together with MullenLowe Delta decided to honor the recipes and ingredients that are part of its intangible heritage. Ecuador's privileged location along the Equatorial Line allows about 25.000 types of fruits, vegetables and spices to thrive and pack with colors its landscapes.

To create Taste Palette by Diners Club, each ingredient was categorized by its origin, separated the pigments, and assigned it a unique color code.

A color and flavor palette that launched an integrated campaign in collaboration with local chefs and artists. The colors were brought to life on canvases that displayed signature dishes in a revolutionary way, with images that allowed us to pay homage to Ecuadorian gastronomy and culture.