Tap into Big Game Greatness with HORMEL’s Chili Cheese Keg

With their latest innovation for HORMEL Chili — the HORMEL Chili Cheese Keg — BBDO Minneapolis is telling football fans to, ‘Tap into greatness.’ The first-of-its-kind device is a fully functional half-barrel keg brimming with 15 gallons of hot, delicious HORMEL Chili Cheese Dip that delivers a pallet-sized palate pleaser for your Big Game get-together. From January 27th to February 6th, 2022, fans can visit HormelChiliCheeseKeg.com for the chance to win a HORMEL Chili Cheese Keg for their Big Game gathering.

The HORMEL Chili Cheese Keg transforms a traditional tailgate by providing a massive upgrade to football fans’ Big Game food spread – instantly making the lucky winner a game-day hero. In an innovation miracle, this unique vessel was designed and fabricated to dispense HORMEL Chili Cheese dip right from the tap so it’s available to enjoy throughout the game. The technology features a proprietary adjustable internal heating element, custom external design graphics, a tap handle in the shape of a HORMEL Chili can, and a painstakingly engineered chili-cheese pump to give users complete control and ensure optimal dippage. Using a specially engineered internal cauldron, the keg can also be refilled for later use. 

At full capacity, the keg provides over 1000 servings of HORMEL Chili Cheese fan fuel to power game-day gatherings. 

“The Big Game is also the championship of snacking,” said Matthew Cermak, Associate creative director at BBDO Minneapolis. “We took this as an opportunity to show how HORMEL Chili can add excitement to any meal by fuelling an entire game-day get-together with what’s probably the best appetizer innovation ever made.” Matthew added, “Actually, no, it is the best. Come at me.”

The winner of the sweepstakes will be notified on February 7th, 2022, and the HORMEL Chili Cheese Keg will be hand-delivered to their home for their Big Game festivities on February 13th.

“A bowl of chili cheese goes fast so a keg of chili cheese seemed like the innovation the world has been waiting for,” said Laura Fegley, chief creative officer at BBDO Minneapolis. “We knew rabid cheese-dip fans would flip for this idea and fortunately our partners, the makers of HORMEL Chili, are always willing to champion unexpected ways for the brand to turn up.”