From Icon to Movie Star: MR. PEANUT Joins the Cast of the Electric State

In a captivating new chapter, MR. PEANUT and the world-famous PLANTERS NUTmobile are making their movie debut in Netflix’s highly anticipated new film, The Electric State.

Directed by AGBOs the Russo brothers and starring Millie Bobby Brown and Chris Pratt, The Electric State is set in the aftermath of a robot uprising in an alternate version of the ‘90s and follows an orphaned teenager who ventures across the American West with a cartoon-inspired robot, a smuggler, and his sidekick in search of her younger brother. Along the way, she encounters a robot companion, played by MR. PEANUT, and voiced by Woody Harrelson. The Electric State is the sixth film out of Netflix and AGBO’s successful, ongoing partnership.

“We are eager to see MR. PEANUT step into this bold new role in The Electric State,” said Ashley Krautkramer-Gonya, senior brand manager for the PLANTERS brand. “As an iconic symbol of American culture for over a century, MR. PEANUT has always been about bringing joy, fun and a little bit of unexpected charm to every moment. We can’t wait for fans to see him in action alongside such a talented cast.”

A decades-long standard bearer of the PLANTERS brand and a pop-culture staple, MR. PEANUT brings a unique, playful energy to the film while honouring his roots as a classic American icon. Additionally, the beloved PLANTERS NUTmobile — a 26-foot-long, peanut-shaped vehicle — adds another layer of adventure to the story.

Leading up to the film’s release, the PLANTERS brand worked closely with Netflix to curate custom exclusive TV spots. They give fans a deeper look at the role of MR. PEANUT in The Electric State and how his character comes to life in the action-packed re-imagined film. These ads will begin airing on March 10 across multiple channels including Netflix’s ad-supported plan.

In the :30 spot, the film’s robot version of MR. PEANUT is teased with an origin story that lives within the ‘90s retro-futuristic universe of The Electric State. The spot starts with a decisive command and moves through the process of assembly — carried out by a trio of builder bots — followed by the programming of brand personality and knowledge. Finally, the robot awakens, with a nod to the current PLANTERS brand campaign. The soundtrack of “Dreams” by The Cranberries helps anchor the story in the film’s ‘90s timeline while serving as an emotional driving force.

Grab your favourite PLANTERS® snacks and get ready for an unforgettable journey when The Electric State premiers March 14 on Netflix.