Wed, 22 Mar 2023 16:42:21 GMT
Everybody has to ‘jump through hoops’ - those unnecessary complications we face in our everyday lives that leave us feeling frustrated, overwhelmed, or even complacent.
When it comes to banking, ‘hoops’ are expected. But it doesn’t have to be that way. That’s the message of Tangerine Bank’s new campaign, anchored by a 90-second anthemic spot, ‘Jumping Through Hoops.’
A digital bank with curated products, a user-friendly app, and award-winning customer service - Tangerine is refreshingly uncomplicated.
“Life’s complicated enough. Your banking shouldn’t be,” said Nicole German, CMO, Tangerine. “We wanted to get that point across in a simple way, and as we explored hoops, and what they represent, the campaign came to life. Our goal with ‘Hoops’ is to reignite Tangerine as the no-nonsense choice for customers.”
In the spot - created by Rethink, and directed by Nick Ball (IKEA, The Troll; Extra, For When It’s Time) - we’re transported into a dystopian world that pushes the visual analogy of jumping through hoops, in every way. We see the grey blandness of a world full of hoops, and juxtapose it with the brightness and ease Tangerine represents.
“We thought through every creative detail with ‘jumping through hoops’ in mind,” said Nicole. “The set design had to be totally bleak. For our main talent, we found the most exhausted looking man in the world. For music, we needed a song that was hopeful in contrast to the visuals. Those choices build to when our main character finds a better way to get around hoops.”
‘Hoops’ is the first major campaign launched since Rethink became Tangerine’s AOR partner in 2022. Hoops is the anchor in a new brand platform for Tangerine that reimagines Forward Banking. Building on a long-standing commitment to simplicity and progress, the goal is to show that with Tangerine, banking doesn’t have to be complicated.
The campaign, which runs from March to May includes a 90s, 30s, 2 x 15s and 3 x 6s.
Fun Oscars fact: Alex Bickle who graded our spot also graded Everything Everywhere All At Once. He’s having a good month.
Categories: Finance, BankingRethink, Wed, 22 Mar 2023 16:42:21 GMT