Tallulah's Christian Aid Faith Will Campaign Wins Legacy Campaign of the Year

Creative agency Tallulah was recognised at the S&F Legacy Giving Awards 2025, taking home the accolade for the  ‘Legacy Campaign of the Year' with Christian Aid's Faith Will Campaign.

Tallulah fended off strong competition from the GOOD Agency's, Marie Curie’s Will Talk Campaign with Diabetes UK and The Air Ambulance Service joining the finalists.

"We are over the moon to have picked up this award for such an amazing client",  said Adrian Whatman, founder / chief creative officer at Tallulah.

The judges said, "Research indicated that residuary legators to Christian Aid also left larger legacies to their own churches and yet clergy were uncomfortable asking for legacies. In this innovative ‘win-win’ campaign, Christian Aid developed powerful resources for use in congregations, supported by volunteers, to encourage church members to leave two legacies, to their church and to Christian Aid."

Tanya Jackson, Legacy Fundraising Lead at Christian Aid added, "The quality of Tallulah's work is always award worthy."