“It’s About Being Ready to Flex Without the Baggage”

Tallulah is an independent, award-winning creative agency founded by Adrian Whatman in 2017, with offices in the UK and Los Angeles. Since day one, the agency has built a reputation for seeing what others miss – everything from spotting where clients need help the most and delivering against that, to adapting in size and scale depending on budget and need.

At the heart of Tallulah’s success is its unique Flex-Up, Flex-Down model: a streamlined approach that brings in the right talent for each project, exactly when it's needed. No bloated overheads. No wasted time. Just fast-moving, strategic creativity that adapts in real time, optimises costs, and never compromises on craft.

“It’s about being ready to flex without the baggage" says Adrian. “We built Tallulah to eliminate the inefficiencies of the traditional agency model, while keeping creativity and strategic thinking at the heart of everything we do.” he adds.

That clarity of purpose has paid off. Over the past year, Tallulah has delivered standout work for brands including Wildshark Vineyard, L’Oréal, and Christian Aid - proving that its model can scale for global campaigns or pivot quickly for fast-moving product launches, all while preserving the soul of the work.

Tallulah partners closely with clients to craft authentic, strategic work that resonates with audiences and drives real, measurable impact. Whether it’s packaging and branding, content and copywriting, digital experiences, or film and animation, the agency brings deep expertise across all touchpoints.

“Our highly experienced, multidisciplinary team ensure every detail aligns with the client’s business objectives," says Adrian. "It’s about giving you world-class solutions without the overheads of a big agency.”

Tallulah’s clients see the agency not just as a supplier, but as a true extension of their teams united by a shared focus on creating ideas that rethink, reframe, and reimagine the challenge at hand.

The agency’s creative process is designed around this philosophy: interpreting the unseen, transforming bold strategies into integrated ideas that resonate, inspire, and endure.

“Everything we do is designed with the client’s vision at the centre,” Adrian explains.
“POV is the space we create to make that happen.”

Tallulah’s proprietary creative process is called POV: Perspective. Observation. Visualisation.

Perspective: Challenging assumptions, reframing problems, and seeing the bigger picture.

Observation: Listening deeply, analysing smartly, and uncovering insights others miss.

Visualisation: Bringing strategy to life with creativity that connects, engages, and endures.

Through this lens, Tallulah creates work that is not only creatively led but meaningful — designed to make a lasting impact.

As Adrian puts it, delivering the creative is the easy bit. “It’s important to give us – and our clients – permission and a process to take a step back, see it from the consumer’s perspective. POV creates that space. Sometimes, it’s a slight nuance that makes all the difference in a campaign. That if we didn’t take that time, we might miss it. The delivery and creative concepting comes naturally once you’ve gone through that process. And it allows the client to be part of it and go on that journey with you. They can see what we see.”

One clear example of Tallulah’s approach comes from its award-winning brand design for Wildshark, the sustainable wine company. In early meetings, Whatman went beyond discussing concepts - he acted them out. Using a real bottle with the label mock-up, he physically demonstrated how a sommelier would hold and pour the wine, showing the client exactly what customers would see in that key moment. It was a subtle but crucial shift in perspective the client hadn’t considered, and it ultimately helped shape the final brand experience

Tallulah also offers Creative Fusion workshops - fast-paced, high-energy sessions where big ideas evolve into clear strategies in a single day. Working side-by-side with clients, Tallulah helps shape visions into actionable plans ready for testing, launch, and real-world impact.

One example is the agency’s collaboration with Christian Aid. Starting in 2022, Tallulah partnered with the charity on its Legacy and Faith Will campaigns. Over time, trust built naturally, leading to a full brand refresh for the flagship fundraising event, Christian Aid Week. Tallulah provided strategic concepting, creative development, and a new logo lockup - supporting and elevating Christian Aid’s in-house creative team.

In addition to direct clients, Tallulah frequently supports larger networks like Merkle and Dentsu, bolstering in-house creative teams on projects for major brands including LNER and Hilton. Deliverables range from out-of-home campaigns and CRM materials to dynamic video content — always tailored, strategic, and fast-moving.

Adrian's 30-year career gives him a distinct advantage when partnering with senior clients. Having held leadership roles at agencies including McCann, BHWG (Proximity)– one of the leading lights in the direct marketing agency boom in the 90s. Before heading off to Saatchi & Saatchi and then becoming a founding manager at ELVIS.

From there he transformed RAPP’s studio into an award-winning design department, to delivering campaigns for brands like Virgin Media, PayPal, and L’Oréal, Adrian has worked across every size of project and budget, collaborating closely with clients at all levels.

For Adrian, this means really listening to the client and understanding what challenges they are facing internally in the organisation as well as in driving sales and engagement with consumers. This approach means he is on speed dial for clients of all size and location. One minute on a train to Paris to meet with his biggest client. The next working with Christian Aid’s in house creative team to provide a refresh to its flagship fundraising event Christian Aid Week.

As remote collaboration and a geo-agnostic world continue to reshape the industry, Tallulah’s flexible, multi-disciplinary teams are already ahead - seamlessly collaborating across cities, countries, and time zones. Built for a landscape that demands speed, adaptability, and cultural fluency, the agency thrives where others scramble to catch up.

Adrian's long standing career means he has a network of top talent in the industry, on both sides of the Atlantic. This is at the heart of the flex up flex down, because of the trust and reputation he has built which enables him to bring senior talent onto a client brief.

“We designed Tallulah from the ground up to move at the speed of ambition,” says Adrian. “And that’s what makes it exciting - every brief, every brand, every project is an opportunity to build something that truly lasts.”

In an industry still filled with noise and complexity, Tallulah is making its mark with a simple but powerful promise: Smart strategy. Bold creativity. Zero fuss. Whether you need packaging and branding, print and OOH design, film and animation, digital and HTML, or content and copywriting, we’ve got you covered. Although we can do everything, you may not need everything.