TalkTalk Hosts TV Lounge Experience

TalkTalk is marking its recent arrival to the TV market by providing delegates at the Edinburgh International Television Festival with a TalkTalk TV-themed lounge area where they can mix business with relaxation.

Arc London created the open-plan space comprising four individually styled TV studio sets especially for the trade event. There is a TalkTalk TV news and weather room, a green room, a dressing room and a chat show room.

Delegates are invited to come in, relax, check emails and conduct meetings in the space, whilst at the same time viewing what TalkTalk TV has to offer.

The exhibition space, called the ‘TalkTalk Show’, was in response to a brief from TalkTalk to raise the profile of the brand as a key player on the TV market and provide an attractive meeting point for festival delegates that is open and vibrant.

The ‘TalkTalk Show’ will operate throughout the three days of the Edinburgh International Television Festival, which kicks off on Thursday 22nd August.

Will Glynn-Jones, Arc London Head of Experiential, said: “We’re delighted to be working with TalkTalk at this key industry event and are confident that our innovative trade show design will make them stand out from the crowd, offering valuable working space using a live brand experience concept.”