Tag Masterclass Returns with The Art of Reimagination

This month’s Tag Masterclass is brought to you by Dan Davies, head of strategy, and Craig Greenwood, senior creative director, as they take us through the art of Reimagination - the idea that reusing and reapplying your existing assets can drive efficiency, cost-savings and sustainability, without losing the magic of the craft.

With an overwhelming number of businesses set to use digital content marketing this year, the ability to ‘Reimagining’ the use of existing content that’s already been invested in, to squeeze out every ounce of value, is a smart and sustainable way forward for many brands.

Watch the masterclass below and keep an eye out every month for the latest in the series of bite-sized films fronted by Tag experts, created with the aim to lift the lid on different areas of creativity, production and sourcing through insightful content.