Tag Launches GATE+ to Supercharge Its Craft Capabilities, with Senior Leadership Hires from The Mill

Above (left to right): Richard Skinner, Johnny Blick, Simon Lewis, Rhiannon Lewis, James Niklasson

Global production powerhouse Tag announces the launch of GATE+, a new production model giving brands access to transformative creative capabilities. Spearheading the initiative are industry visionaries James Niklasson, Johnny Blick, and Richard Skinner, renowned for their pioneering work in content innovation at The Mill and MPC.

As GATE+ takes shape, Niklasson will serve as director of creative production, Blick as managing partner, and Skinner as head of creative development. Together with The Gate Film’s CEO Simon Lewis, and head of production Rhiannon Lewis, the leadership team is poised to redefine how brands, agencies, and creatives collaborate in the production process.

GATE+ is an innovative hybrid model that seamlessly integrates production into the creative workflow, fostering deeper collaboration between creative and production teams. This approach enables real-time idea development and enhancement, allowing production considerations to be factored in from the very beginning. The model will empower brands, Integrate bold and cohesive results, and develop ambitious, cost-effective content.

James Niklasson stated, “In a saturated market, only bold, unforgettable content truly resonates. While maintaining craft, we must evolve beyond predictable solutions and embrace innovative risks. GATE+ is redefining and rethinking the traditional model, offering a hybrid production gateway that combines the best minds, methods, and technology globally to shape a more imaginative world and deliver our clients incredible, unique, stand-out content.”

Simon Lewis added, “GATE+ launches at a pivotal moment as technology and AI reshape the creative industry. We’re committed to ensuring that this wave of innovation amplifies human creativity rather than eclipsing it. By combining cutting-edge technology with human insight, we’re set to push the boundaries of imagination and effectiveness. It’s a massive coup for us to get James, Richard and Johnny on board and we can’t wait to get started.”